Yo Guys, what’s up! I’m your go-to marketing & communication wizard with over 20 years of leveling up brands, from corporate giants to scrappy startups. Picture this: I'm the one cooking up those slick brand strategies and integrated marketing campaigns that you can’t stop talking about. Yep, that’s me, Pavan Iyengar.
I’m all about using data and creativity to boost revenue, pump up brand vibes, and snag customers like nobody’s business. Think of me as the ultimate marketing mixologist, blending creativity, business savvy, and tech know-how into strategies that slap. I know how to get teams vibing together and how to turn wild ideas into killer campaigns. Understanding people and market trends? That's my jam, and I turn that knowledge into brand stories that hit different.
Been around the block with top dogs like Ogilvy, JWT, and BBDO, chilling with brands like Unilever, Levis, Allen Solly, 3M, Vodafone, Accor Hospitality, Zuari Cements, and BigBasket.com. Working with these legends was like having a giant canvas to paint strategies and stories that pop. One highlight? Rocking it at Pantaloon Retail, the OG of Indian retail. Learned to hustle and keep up with the fast-paced, ever-changing communication game.
Then I switched gears to a booming tech startup as the Strategic Marketing Lead. Think of it like riding a rollercoaster—fast, furious, and full of lessons in survival and killer comms. At Soktas, a global textile boss, I was knee-deep in brand management, strategy, and launching new products left and right.
But hey, it’s not all about fancy logos and big titles. Traveling across India, from the urban jungle to tiny towns, taught me that one-size-fits-all is a myth. Connecting with people means getting culture, and that’s been a game-changer.
These days, I’m deep in the SaaS and tech trenches, helping companies nail their business plans & models, investor content, digital content and communication strategy. It’s like a never-ending thrill ride, keeping up with content trends that change faster than you can say "viral video." Flexibility is the name of the game, and I’m all about that pivot life.
ⓒ 2024. Mighty Tiny Stories managed and represented by Pavan Iyengar
